The performance metrics of BuzzFeed

“We try to find metrics that [equate to] subscribers, content views, engagement (likes or shares), time spent, and impressions. The more of those you have, the more you can understand how the platform works.”

Source: How BuzzFeed’s Jonah Peretti Is Building A 100-Year Media Company | The future of business

I respect BuzzFeed for the machine they’ve built, not necessarily for the content the machine produces. 🙂

(Featured image credit: Chris Rushing, stupidly talented artist.)

Daily rewards from daily routines.

The key insight that makes this strategy work is making sure your daily routine both rewards you right away (immediate return) and resolves your future problems (delayed return).

Source: The Evolution of Anxiety: Why We Worry

Morning gym session? I get to listen to my podcasts log the workout in Fitbit. Long term? Strength and health.

Sharing snippets of what I’m reading, while also adding commentary? Keeps my blog fresh with new (albeit light) content. Long term? Helps me write faster.

Little actions add up to big impact over time. 🙂

The new astroturfing.

“The Russian ad scandal has captured lawmakers’ attention in a way Facebook’s previous political crises — from allegations of bias in its Trending column to its role in spreading fake news — have not. It has crystallized a trio of individual fears — Facebook is too big, has too much influence, and cannot effectively monitor itself — into one big expression of all of them.

Source: Facebook’s nightmare scenario is unfolding in Washington

Ditto for Google, IMO, and I say that as a devout user of Google services. So much power and influence is consolidated in organizations that have built their empires on the assumption that they’re a neutral platform. But when you have global reach and tools that anyone can leverage, regardless of where they are in the world, it’s a target that’s ripe for social engineering.

It’s astroturfing on an unprecedented scale.