Unless you have regulatory reasons to do so (SEC Reg FD, FINRA, FFIEC, etc.), there’s no longer a reason to send out press releases. No one is reading them, no one is engaging with them, and they offer no search marketing benefit to you. You’re almost certainly getting no ROI from your spend, and you could spend that money elsewhere, like on social media content amplification, syndication, or original content creation.

Source: Press Releases Don’t Work – SHIFT Communications PR Agency – Boston | New York | San Francisco | Austin

If you can look at personal projects as investments offering long-term benefits, you’ll find that they are an important part of your growth and development. They provide value in many forms, from a potential future commission to bolstering your artistic toolkit to giving you the freedom to run wild with your beloved, batty ideas, unafraid of a client’s critique.

Source: The 5 Types of Personal Projects (And How You Can Justify Pursuing Them) – 99U

That’s how we will overcome the challenges we face: by unleashing the power of all of us for all of us. Not just for those of us who are fortunate, but for everybody. That means creating not just a quicker way to deliver takeout downtown but also a system that distributes excess produce to communities where too many kids go to bed hungry. Not just inventing a service that fills your car with gas but also creating cars that don’t need fossil fuels at all. Not just making our social networks more fun for sharing memes but also harnessing their power to counter terrorist ideologies and online hate speech.

Source: Barack Obama: Now Is the Greatest Time to Be Alive | WIRED

The HEART framework is great because it encompasses both micro and macro measurements to help determine the impact of a product’s user experience. Retention has the most direct relationship with current and future revenue, while the other UX metrics have influence over value.

Source: How Google Improves User Experience with the HEART Framework

I like this.

[Yahoo’s] automatic email forwarding was disabled at the beginning of the month, several users told The Associated Press. While those who’ve set up forwarding in the past are unaffected, some who want to leave over recent hacking and surveillance revelations are struggling to switch to rival services.

Source: News from The Associated Press

With the exception of news announcements, this kind of brand-centric broadcasting has increasingly become prime material for the digital trash can. Instead, publishers want stories and other content that offer something genuinely useful for their audiences, whether this is the results of a recent survey, a beautiful series of illustrations or a guide to accomplishing a particular goal.

Source: A Guide to Successfully Promoting Content to Publishers – Builtvisible.

We realized early that you can have all the tactics in the world but if they hit your homepage and your homepage is bad, it’ll go to shit. If users sign up and you don’t have them doing anything useful after that, it’ll go to shit. If they go through onboarding and your onboarding sucks, it’ll go to shit. If you get it all right, they’ll become a happy customer, at which point your new obsession becomes keeping them. If you don’t keep them, they’ll either leave or go to another customer which means, again, it’ll go to shit. If there’s one point you should take from this, it’s that you have to work very, very hard to stop it all from going to shit.

Source: From signed-up to satisfied – Inside Intercom

Emphasis mine. There are so many points in the customer journey where everything can just fall apart.

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