Get as deep as possible into the mind of your community. What are their passions? What keeps them up at night? What makes them happy? What problem can your brand solve for them?

Source: A Video Marketing Guide On Creating Epic Content for Facebook, Snapchat, Twitter, and More

Two years later, in a move that is rankling some of the company’s more than one billion users, WhatsApp will soon begin to share some member information with Facebook.

Source: Relaxing Privacy Vow, WhatsApp Will Share Some Data With Facebook – The New York Times

It’s not surprising. Facebook wouldn’t drop $22 billion on WhatsApp if there wasn’t a data or platform aspect to leverage at some point. (And here we are!)

It’s tough in the beginning and it’s not going to get much easier as the challenges simply change as things progress but the last week has been a vital reminder that in order to get scale one must first do things that don’t scale. Counter-intuitive, for sure, but that’s what a startup is all about.

Source: Doing Things That Don’t Scale – John Saddington

There is a natural law known as the compound effect. If you invest a small amount of money consistently, eventually compound interest takes over and growth becomes exponential. The same holds true for any habit, whether good or bad. If you do something long enough, compounding will take effect, momentum will surge, and you’ll begin to experience exponential results.

Source: How to Become the Best in the World at What You Do — Medium

Using Todoist: one user’s brief review.

There are a lot of task management and to-do list apps in the market. I’ve tried quite a few of them, but I keep coming back to Todoist. On first glance it doesn’t seem like…

Note to self on answering “maybe”.

Maybe. It depends. Perhaps. Weasel words? I suppose. But I prefer to think of them as conditional responses.

The reductive thought leadership sets off a nasty cycle that overshadows the good work from publishers that deserves to get shared. All too often, that thoughtful journalism gets overshadowed by generic thought leadership. Not only are those thought leadership posts bad, but they also tend to lead to meaningless, supportive comments from people who suck up to executives and decision-makers. The suck-ups, in turn, mirror the advice content they see from established professionals with their own blandly inspirational memes and hashtags.

Source: How Microsoft Could Turn LinkedIn Into a Legitimate Facebook Rival – The Content Strategist

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