You don’t own your audience.

Let me make this very clear: you do not own your audience. Regular monthly visitors, big subscriber lists, well-trodden conversion paths give us the illusion that we own the attention of our audience — but it is only an illusion. Attention is fleeting, and must constantly be earned.

Source: What We Learned From Our First Year on Medium – Context – Medium

~~~ Like tears in the rain. ~~~

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