So, ask yourself this question: What would your audience love for you to write a tutorial on? What could you write about now that you could reference in a year or two from now and people would still be interested in it? Write that.
I think every business has the potential to create a repository of thoughtful content. It might be a blog, it might be a YouTube channel, it might be a podcast.
The catch? You need to think in terms of “how do I make this better?”, rather than always thinking about “what do I make next?”