- Identify key behaviours (what do you want the person to do?)
- Remove barriers (what causes friction, preventing the behaviour from happening?)
- Amplify benefits (motivation for taking the action; the “what’s in it for me?” angle)
I love these sort of mental frameworks or systems.
In this case, I could see the 3 B’s applied to everything from addressing my own bad habits, to running meetups, to leading workshops, to improving marketing content, to helping clients… the list goes on and on.