The 3 B’s approach.

I came across the 3 B’s approach from Irrational Labs last year.

Key takeaways:

  1. Identify key behaviours (what do you want the person to do?)
  2. Remove barriers (what causes friction, preventing the behaviour from happening?)
  3. Amplify benefits (motivation for taking the action; the “what’s in it for me?” angle)

I love these sort of mental frameworks or systems.

In this case, I could see the 3 B’s applied to everything from addressing my own bad habits, to running meetups, to leading workshops, to improving marketing content, to helping clients… the list goes on and on.

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