The performance metrics of BuzzFeed

“We try to find metrics that [equate to] subscribers, content views, engagement (likes or shares), time spent, and impressions. The more of those you have, the more you can understand how the platform works.”

Source: How BuzzFeed’s Jonah Peretti Is Building A 100-Year Media Company | The future of business

I respect BuzzFeed for the machine they’ve built, not necessarily for the content the machine produces. 🙂

(Featured image credit: Chris Rushing, stupidly talented artist.)

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