Pursue your personal projects.

If you can look at personal projects as investments offering long-term benefits, you’ll find that they are an important part of your growth and development. They provide value in many forms, from a potential future commission to bolstering your artistic toolkit to giving you the freedom to run wild with your beloved, batty ideas, unafraid of a client’s critique.

Source: The 5 Types of Personal Projects (And How You Can Justify Pursuing Them) – 99U

What a time to be alive.

That’s how we will overcome the challenges we face: by unleashing the power of all of us for all of us. Not just for those of us who are fortunate, but for everybody. That means creating not just a quicker way to deliver takeout downtown but also a system that distributes excess produce to communities where too many kids go to bed hungry. Not just inventing a service that fills your car with gas but also creating cars that don’t need fossil fuels at all. Not just making our social networks more fun for sharing memes but also harnessing their power to counter terrorist ideologies and online hate speech.

Source: Barack Obama: Now Is the Greatest Time to Be Alive | WIRED

Press releases aren’t enough.

With the exception of news announcements, this kind of brand-centric broadcasting has increasingly become prime material for the digital trash can. Instead, publishers want stories and other content that offer something genuinely useful for their audiences, whether this is the results of a recent survey, a beautiful series of illustrations or a guide to accomplishing a particular goal.

Source: A Guide to Successfully Promoting Content to Publishers – Builtvisible.

Where the customer journey can fall apart.

We realized early that you can have all the tactics in the world but if they hit your homepage and your homepage is bad, it’ll go to shit. If users sign up and you don’t have them doing anything useful after that, it’ll go to shit. If they go through onboarding and your onboarding sucks, it’ll go to shit. If you get it all right, they’ll become a happy customer, at which point your new obsession becomes keeping them. If you don’t keep them, they’ll either leave or go to another customer which means, again, it’ll go to shit. If there’s one point you should take from this, it’s that you have to work very, very hard to stop it all from going to shit.

Source: From signed-up to satisfied – Inside Intercom

Emphasis mine. There are so many points in the customer journey where everything can just fall apart.