Launch in 5 @ WordCamp Rochester 2017

What can you do with WordPress if you aren’t a developer (or aren’t inclined to set up a development environment and get “into the weeds”)?

Quite a bit, actually!

This session walks through my standard flow for getting a new WordPress site up and running. I’ll walk through each step: domain registration, WordPress installation, installing a theme & plugins, even connecting to Google Search Console and Google Tag Manager.

We won’t touch any code along the way. (I promise!)

If you’re new to WordPress, this is a crash-course walkthrough that’ll give you an idea of how quickly a site can be built.

If you’re an experienced WordPress user and want to start building sites for others, this is a good opportunity to see how you can get a foundation in place for a client without breaking a sweat.

Let’s get into it.

Keep reading…Launch in 5 @ WordCamp Rochester 2017


I’m diggin’ the new ads.txt initiative from IAB:

The mission of the ads.txt project is simple: Increase transparency in the programmatic advertising ecosystem. Ads.txt stands for Authorized Digital Sellers and is a simple, flexible and secure method that publishers and distributors can use to publicly declare the companies they authorize to sell their digital inventory.

I found out about this via Google’s Doubleclick for Publishers documentation:

Use of ads.txt is not mandatory, but is highly recommended. The ads.txt file can help you protect your brand from counterfeit inventory that is intentionally mislabelled as originating from a specific domain, app, or video. Declaring authorized sellers can help you receive more advertiser spend that might have otherwise gone toward counterfeit inventory.

While I’m not doing much ad management these days, I think it’s valuable to look at both sides of the (current) ecosystem, at what’s happening on both the publisher and advertiser side of things.

The things that happen to you shape your story.

The thing about this business is that you can plan all you want but it’s the things that happen to you that really shape your story. All you can do is seek out opportunity and increase likelihood. That’s it. I use this awkward analogy a lot to describe our business: Client services is like hockey. You don’t really aim and shoot at the goal. You just create chaos in front of the net.

via Postlight is two years old: looking back

I honestly wonder what the percentage breakdown of life is, between the actions we take and the reactions we make, from when we wake up in the morning to when we crawl into bed at night.

Solve for the one before solving for the many.

By doing freelance work (like consulting, writing, designing… for example), you can learn how you solved it for that one person, what went right, what went wrong, and what they valued the most about the solution. Then do it again for someone else, and learn from it. Then again, then again.

Source: Freelancers make the best products

Related: Do things that don’t scale.

Actually startups take off because the founders make them take off. There may be a handful that just grew by themselves, but usually it takes some sort of push to get them going. A good metaphor would be the cranks that car engines had before they got electric starters. Once the engine was going, it would keep going, but there was a separate and laborious process to get it going.

If products are all about scaling an experience, you need to figure out what that experience is. Then you start replacing the manual processes and handcrafted messages with smart automation and time-saving templates. Then the human effort moves elsewhere, like to enterprise sales or higher-tier support.

The challenge of building better government websites.

Could we create a shared set of tools to provide consistent, effective, and easy-to-use government websites? We think the answer is yes.

via How we created a design system for the U.S. government

Working in the public sector brings on a whole lot of issues you might otherwise gloss over in the private sector.

The depth and breadth of complexity can be overwhelming. It takes a certain type of person to be a public servant.

That’s why I have the utmost respect for developers who work in government. They’re trying to solve hard problems while working on products and services that touch millions of lives every day.

And I’m talking about touching millions of lives in ways that really matter, like access to healthcare or financial services. Not “delightful experiences” of time-sucking novelty apps.

How do we use AI to help us get better at our jobs?

“How can we use artificial intelligence to help us constantly get better at our jobs, learning necessary new skills along the way? How can AI be used to help workers rise above the mundane tasks it is automating away?”

via AI can take over our mundane tasks.

This is the optimistic view. The view that AI, that machine learning, that the bots and the technology and the insights of the collective mesh help us get better.

And while there will be growing pains, just as there were growing pains through industrialization, we’ll all be better off for it.