Press releases don’t work.

Unless you have regulatory reasons to do so (SEC Reg FD, FINRA, FFIEC, etc.), there’s no longer a reason to send out press releases. No one is reading them, no one is engaging with them, and they offer no search marketing benefit to you. You’re almost certainly getting no ROI from your spend, and you could spend that money elsewhere, like on social media content amplification, syndication, or original content creation.

Source: Press Releases Don’t Work – SHIFT Communications PR Agency – Boston | New York | San Francisco | Austin

Pursue your personal projects.

If you can look at personal projects as investments offering long-term benefits, you’ll find that they are an important part of your growth and development. They provide value in many forms, from a potential future commission to bolstering your artistic toolkit to giving you the freedom to run wild with your beloved, batty ideas, unafraid of a client’s critique.

Source: The 5 Types of Personal Projects (And How You Can Justify Pursuing Them) – 99U

What a time to be alive.

That’s how we will overcome the challenges we face: by unleashing the power of all of us for all of us. Not just for those of us who are fortunate, but for everybody. That means creating not just a quicker way to deliver takeout downtown but also a system that distributes excess produce to communities where too many kids go to bed hungry. Not just inventing a service that fills your car with gas but also creating cars that don’t need fossil fuels at all. Not just making our social networks more fun for sharing memes but also harnessing their power to counter terrorist ideologies and online hate speech.

Source: Barack Obama: Now Is the Greatest Time to Be Alive | WIRED