Customization at a lower cost. 

Why do people want page builders? Simple. They offer customers a solution for personalization that mass-produced themes can’t offer, while at a lower price than working with a professional web developer and web designer. Source: Why customers want WordPress Page Builders Page builders are also great for prototyping or building simple websites with minimal resources. … Keep reading…

Press releases don’t work.

Unless you have regulatory reasons to do so (SEC Reg FD, FINRA, FFIEC, etc.), there’s no longer a reason to send out press releases. No one is reading them, no one is engaging with them, and they offer no search marketing benefit to you. You’re almost certainly getting no ROI from your spend, and you could spend that money elsewhere, like on social media content amplification, syndication, or original content creation.

Source: Press Releases Don’t Work – SHIFT Communications PR Agency – Boston | New York | San Francisco | Austin