Websites are the quintessential digital asset for any type of organization.
New products are coming to market all the time to address that need. GoDaddy’s GoCentral website builder, for example, was launched this year.
These sorts of products are supposed to make it easier for small businesses to DIY. But even with ridiculously easy-to-use products, they will still need help.
Take DNS records, for example. Dealing with DNS records is a lot like setting up the internet in your home. You don’t think about it very much once it’s configured. But if things suddenly stop working? Oh man.
Now we’re opening the can of worms that is technical troubleshooting.
There’s a problem. We don’t know what the problem is. We gotta figure out what it is first. We gotta play doctor. Identify the symptoms. Find the cause. Prescribe a (possible) solution. Administer and wait and see if it works.
Site won’t load? Is it you? Check other sites. Are they loading? Run a speed test. Reboot your router. Reboot your modem. Reboot your router and your modem.
And so it goes with DNS records. Switching web hosts? Where’s the site hosted? What about the domain? Where’s the domain pointed? Where’re the nameservers? What’re the DNS records on the nameservers?
If you’re an accountant, or a chef, or a general contractor, how in the heck are you supposed to know this stuff?
Answer: You aren’t! At least not at first. So you can either teach yourself and figure it out, or you can get someone else to do it for you.
Customer service is the first option. They’ll take care of it for you. They’ll flip the switch and make the thing work.
But that only goes so far.
Cue the web professional.
What sets a professional apart? It’s not that they can get the job done, but they can get the job done right, and they provide more value on top of just completing the task.
If you’re an accountant, we come to you because math is hard and taxes are scary. You provide additional value through financial advice.
If you’re a chef, we come to you because you make incredible food we can’t make at home. You provide additional value through a fantastic dining experience.
If you’re a general contractor, we come to you because we don’t have the knowledge or skills to do the work ourselves. You provide additional value through your craftsmanship and attention to detail.
And even if we do know how to deal with our taxes, cook amazing meals, and build a deck… maybe we don’t want to spend our time doing those things? Maybe we want to spend our time doing other things?
I think websites, and digital presence in general, is no different.
Sure, some will prefer a low-cost DIY solution. Just like some people prefer to look after their own financials, prep every meal at home, and do little projects around the house.
But that only gets you so far.
That’s why there’ll always be a need for web professionals.
Shameless plug: If you’re interested in becoming a web professional or honing your skills as a web professional, we’ve been pumping out a bunch of resources on the GoDaddy blog. I highly recommend checking out the webinars we’ve been running with the fine folks at WP Elevation.