Need an idea? “Solve your own problems.”

My ad­vice to those of you who are still look­ing for an idea is to solve a prob­lem that you your­self have. Then you’ll know it’s some­thing at least one per­son re­ally wants. And when you’re part of the tar­get mar­ket, you’ll have in­sights about it that you wouldn’t oth­er­wise.

Source: Jessica Livingston’s Pretty Complete List on How Not to Fail · The Macro

Not to mention that you’ll be far more motivated to make it work. 🙂

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