Microsoft completed their mission. Now what?

“The problem, in hindsight, was clear. Microsoft was a company that had already fulfilled its mission. There actually WAS a computer on every desk and in every home. So now what?”

via Satya Nadella, Empath.

Enjoyed this read on how Microsoft CEO Satya Nadella has taken the company in a new direction. It’s about his new book, Hit Refresh, but it’s also about his philosophy on corporate culture and what makes an organization great.

Another choice excerpt:

“In Hit Refresh Nadella is resetting any number of old Microsoft habits, and giving his troops black-and-white, on-the-record permission to do things a new way. Partnerships? Yes, we’re going to be the best partner out there (this was never Microsoft in its first two incarnations). Cloud-based AI-driven products that are responsive to customer data in real time? That’s what we’re all about! Abandoning old school, short term profits in favor of costly but long term winning strategies? All in! Thinking about sustainability and impact across all stakeholders, not just shareholders? Check, check, and check!”

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