I have always lead, first, with what I find interesting and/or helpful, and I assume, if I write about it well enough, the people who find me and my work interesting/helpful might find it interesting/helpful, too.
Sharing is caring, and I dig that Austin Kleon shares something new every week with the reliability of a well-crafted wristwatch.
I tend to hoard my recommended links across Todoist lists and Google Keep notes. Or I’ll clip an excerpt to my blog of something I’ve read recently or a while ago. (I’ve got a queue of post drafts to get through.)