New guest post: Content trends & opportunities in 2018

My second guest post of December is up: Ten content trends and opportunities for small businesses in 2018.

Excerpt:

We’ve talked about the importance of written content and strong visuals for years. But there’s still a lot of opportunity for growth in those areas.

This is especially true when you consider how many small businesses don’t even have a website.

So, as I look ahead to 2018, I’m not only looking for emerging trends. I’m also looking at the untrendy stuff and the opportunities that exist around them.

There’s a lot of upside for web developers, creative professionals, and small businesses to come together in 2018.

Small business owners need help with content for their sites, and web developers need help with content for their clients.

Creatives — writers, designers, video producers, photographers, illustrators — should consider building services around that, IMO.

Kudos to Kim Doyal for the chance to write for The WP Chick. Really enjoyed working on this one.

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