When I started to provide behind the scenes insight into what we were doing and asking questions on what people wanted to see, the engagement became real and more consistent.
Engagement is interaction. Interaction requires conversation.
Talk to the people you’re trying to reach. Listen. Respond. Change what you’re doing based on their input. It’s how we all hone our craft, whether we’re writers or performers or salespeople or retailers or engineers or whatever else.
Do something once. Do it better the next time. Do it even better the time after that. Repeat forever.