Empathy in marketing.

Brands that matter to us are sensitive to our entire experience, and combine data and creativity to ensure that each consumer connection point is easy and satisfying.

Source: What Every Brand Needs To Connect Better With Audiences Right Now

Four takeaways:

  1. Be beautiful and easy to use.
  2. Use data to anticipate needs.
  3. Be agile, create content for moments.
  4. Have guts and stand for something.

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