Customization at a lower cost. 

Why do people want page builders? Simple. They offer customers a solution for personalization that mass-produced themes can’t offer, while at a lower price than working with a professional web developer and web designer.

Source: Why customers want WordPress Page Builders

Page builders are also great for prototyping or building simple websites with minimal resources. Could I craft a custom theme? Certainly. But why would I, when I can grab a plugin and build what I want in a fraction of the time?

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