Content is the information we create and share every day.
Content is a hefty topic. You’ll find a lot of meta content-about-content all over the web. And going through all of that stuff takes a lot of time. I subscribe to dozens of newsletters. Things hit my inbox on a regular basis. Not all of it is great. But there are some stellar gems buried in the muck.
The notes on this page represent my evolving thoughts on the role of content as it aligns against commerce, community, culture, citizenship, and a bunch of other words that start with a C. If there’s something you disagree with, or a different perspective you think I should factor in, please leave a comment or send me a message or yell at me on Twitter. Whatever works for you.
Content Creation Framework
A structured way to think about the content we create. Summary coming soon.
Content Creation Toolkit
Tools and resources for creating content. Summary coming soon.
Content Creation Workflow
A step-by-step process for content creation. Summary coming soon.
Content Creation Regimen
Regular habits and ongoing activities that support content creation. Summary coming soon.
- The only metric that matters
- Content as a growth engine, via Intercom
- Content mistakes to avoid, and how to avoid them
- Finding topic ideas for lead magnets/resource assets, via QuickSprout
- CoSchedule’s guide to evergreen content
- Updating old blog posts to boost pageviews, via ahrefs.com
- Creating badass content, via Sujan Patel
- Blog comments as a marketing tactic, also via Sujan Patel
- Building your photo studio on a DIY budget
- Blogs are libraries, not publications
- Stone Temple on Rich Answers and Featured Snippets
- Applying a growth mindset to content
- Product & Content: Two sides of the same value proposition
My latest posts about Content
- Launch in 5 @ WordCamp Rochester 2017
- On tracking the ROI of content.
- The three most powerful email automations, according to Paul Jarvis
- Engineering lessons for content creators: 8 things I learned from Edmond Lau
- Launch ASAP and iterate.
- Facebook is your top-of-funnel channel.
- The performance metrics of BuzzFeed
- The exploration of shitty ideas.
- Whitespace isn’t an empty canvas.
- Finding a Canadian way to support content creators.
A great big thank you to the following people for inspiring so much of how I think about content: Paul Jarvis, James Clearly, Casey Neistat, Shawn Pfunder, Chris Carfi, Troy Dean.