Content creation is a hefty topic. You’ll find a lot of meta content-about-content all over the web. And going through all of that stuff takes a lot of time. I subscribe to dozens of newsletters. Things hit my inbox on a regular basis. Not all of it is great. But there are some stellar gems buried in the muck.
At a high level, this is what I think about content creation.
The notes on this page represent my evolving thoughts on the role of content as it aligns against commerce, community, culture, citizenship, and a bunch of other words that start with a C. If there’s something you disagree with, or a different perspective you think I should factor in, please leave a comment or send me a message or yell at me on Twitter. Whatever works for you.
Content Creation Framework
A structured way to think about the content we create. Summary coming soon.
Content Creation Toolkit
Tools and resources for creating content. Summary coming soon.
Content Creation Workflow
A step-by-step process for content creation. Summary coming soon.
Content Creation Regimen
Regular habits and ongoing activities that support content creation. Summary coming soon.
- Content as a growth engine, via Intercom
- Content mistakes to avoid, and how to avoid them
- Finding topic ideas for lead magnets/resource assets, via QuickSprout
- CoSchedule’s guide to evergreen content
- Updating old blog posts to boost pageviews, via ahrefs.com
- Creating badass content, via Sujan Patel
- Blog comments as a marketing tactic, also via Sujan Patel
- Building your photo studio on a DIY budget
- Blogs are libraries, not publications
- Stone Temple on Rich Answers and Featured Snippets
- Applying a growth mindset to content
- Product & Content: Two sides of the same value proposition
My latest posts about Content
- “It was just me blogging.”
- Five things I’ve learned from publishing my first YouTube video.
- The second coming of email.
- Content, Community, Commerce, and Code
- Writing is hard. Editing is grueling.
- You don’t own your audience.
- On analyzing your audience.
- Execution is everything.
- Content marketers are not publishers.
- The Meeker Report is an effective piece of content marketing.
A great big thank you to the following people for inspiring so much of how I think about content: Paul Jarvis, James Clearly, Casey Neistat, Shawn Pfunder, Chris Carfi, Troy Dean.