“Content so good you could sell ads against it.”

The distribution of content by consumer brands has become more diffuse over the past few year, yet branded content is still in its nascence. Mariah predicts that brands will get into the content game in a far more pronounced way—creating content that would not be a branded advertorial piece, but content so good that advertising could be sold against it.

Source: 4 Ways Digital Retail Will Evolve in the Next Five Years | Custora Blog

As they should. (If you don’t care about your content quality, who will?)

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