Content marketers should never make the mistake of treating their blog like a true editorial publication. Here’s what I mean by that and why it matters.
Content marketing teams usually don’t have the people or the resources to operate like the New York Times, nor should they attempt it. Publications have missions. Blogs—at least ones run by content marketers—are ultimately designed to support other business objectives, i.e. make a return for the company over a long period over time.
Getting that return means approaching content with a refined strategy. You can get more for your money if you treat your blog like a continuously growing library of content. So few people read blogs in the same way they used to read a daily paper.
Courtesy of Jimmy Daly’s free five-day content marketing course. Emphasis mine.