Empathy depends on your ability to overcome your own perspective, appreciate someone else’s, and step into their shoes. Self-control is essentially the same skill, except that those other shoes belong to your future self—a removed and hypothetical entity who might as well be a different person. So think of self-control as a kind of temporal selflessness. It’s Present You taking a hit to help out Future You.
Yet as the historian Ruth Cowan demonstrates in her 1983 book More Work for Mother, the result, for much of the 20th century, was not an increase in leisure time among those charged with doing the housework. Instead, as the efficiency of housework increased, so did the standards of cleanliness and domestic order that society came to expect. Now that the living-room carpet could be kept perfectly clean, it had to be; now that clothes never needed to be grubby, grubbiness was all the more taboo. These days, you can answer work emails in bed at midnight. So should that message you got at 5.30pm really wait till morning for a reply?
A particularly relevant read as we roll into January. It’s a month of declaring resolutions and setting goals for self-improvement – including time management and productivity, according to Google Trends.
If you want to be the best at anything, you need to be the best at practicing and iterating more than anyone else and knowing when to let go. Perfection is an endless productivity loop.
With the exception of news announcements, this kind of brand-centric broadcasting has increasingly become prime material for the digital trash can. Instead, publishers want stories and other content that offer something genuinely useful for their audiences, whether this is the results of a recent survey, a beautiful series of illustrations or a guide to accomplishing a particular goal.
I’ve put together a 10-step launch plan to help you (and I) stay cool, calm, and collected while coordinating a launch. This plan should give you the tools to make the experience the best for you and your team, and help contribute to the success of the launch.
Kudos to Hailey Coleman at Shopify for putting this together.
Get as deep as possible into the mind of your community. What are their passions? What keeps them up at night? What makes them happy? What problem can your brand solve for them?