“Content so good you could sell ads against it.”

The distribution of content by consumer brands has become more diffuse over the past few year, yet branded content is still in its nascence. Mariah predicts that brands will get into the content game in a far more pronounced way—creating content that would not be a branded advertorial piece, but content so good that advertising could be sold against it.

Source: 4 Ways Digital Retail Will Evolve in the Next Five Years | Custora Blog

As they should. (If you don’t care about your content quality, who will?)

Stop using the word “authentic”.

There are plenty of popular marketing terms that irritate me (“subject-matter experts,” “micro-moments,” “thought leadership”), but “authentic” bothers me the most. While crappy buzzwords are usually just convoluted ways of saying simple things, “authentic” is especially problematic because of its hollowness. Marketers frequently use it in a way that’s either meaningless or contradictory.

Source: Why We Stopped Using the Word ‘Authentic’ – The Content Strategist

Marketers ruin everything.

Press releases don’t work.

Unless you have regulatory reasons to do so (SEC Reg FD, FINRA, FFIEC, etc.), there’s no longer a reason to send out press releases. No one is reading them, no one is engaging with them, and they offer no search marketing benefit to you. You’re almost certainly getting no ROI from your spend, and you could spend that money elsewhere, like on social media content amplification, syndication, or original content creation.

Source: Press Releases Don’t Work – SHIFT Communications PR Agency – Boston | New York | San Francisco | Austin