The performance metrics of BuzzFeed

“We try to find metrics that [equate to] subscribers, content views, engagement (likes or shares), time spent, and impressions. The more of those you have, the more you can understand how the platform works.”

Source: How BuzzFeed’s Jonah Peretti Is Building A 100-Year Media Company | The future of business

I respect BuzzFeed for the machine they’ve built, not necessarily for the content the machine produces. 🙂

(Featured image credit: Chris Rushing, stupidly talented artist.)

A List Apart returns to its roots.

We have no beef with networks like Twitter or Facebook, or with companies like Apple and Google that currently dominate our communal digital space. We just think diversity is about expanding and speaking up—not consolidating and homogenizing.

Source: New A List Apart wants you! · An A List Apart Article

I’ve been a casual reader of A List Apart for the last decade, give or take. I’m excited to see that they’re bucking advertising in favour of returning to their roots as a community-driven publication for web professionals.

They’re covering their costs through Patreon, which I tend to think of as a nifty hybrid of subscription service / pay-what-you-can donations / premium membership.