As web professionals we tend to focus on design and development. The look and feel, the features and functionality. These things are important, but we can’t treat the content as an afterthought.
I started thinking about this as I prepped for WordCamp Maine last year.
My talk was on busting through the content bottleneck, that horrible “waiting on” phase where site projects keep getting delayed.
At the time of putting that talk together I was thinking about content as a tough deliverable that the client was ultimately responsible for.
Since then, though, my thinking has shifted a bit.
I now see content as an opportunity for web developers to pursue, rather than as a hurdle to overcome.
You’ll find the details in my guest post: How to help your clients with content creation.
(Kudos to Mike Killen at Sell Your Service for the writing opp.)