Unless you have regulatory reasons to do so (SEC Reg FD, FINRA, FFIEC, etc.), there’s no longer a reason to send out press releases. No one is reading them, no one is engaging with them, and they offer no search marketing benefit to you. You’re almost certainly getting no ROI from your spend, and you could spend that money elsewhere, like on social media content amplification, syndication, or original content creation.
The following is a summary of the lightning talk I gave at this month’s WPToronto East meetup. You can check out the slides on Google docs, though all the meat is contained in this post. 🙂 Let’s get some jargon out of the way… Traffic: The number of visitors or visits to your website. Search query: The … Read more