Guest post: How to help your clients with content creation.

As web professionals we tend to focus on design and development. The look and feel, the features and functionality. These things are important, but we can’t treat the content as an afterthought.

via Sell Your Service

I started thinking about this as I prepped for WordCamp Maine last year.

My talk was on busting through the content bottleneck, that horrible “waiting on” phase where site projects keep getting delayed.

I also wrote about it here on my blog.

At the time of putting that talk together I was thinking about content as a tough deliverable that the client was ultimately responsible for.

Since then, though, my thinking has shifted a bit.

I now see content as an opportunity for web developers to pursue, rather than as a hurdle to overcome.

You’ll find the details in my guest post: How to help your clients with content creation.

(Kudos to Mike Killen at Sell Your Service for the writing opp.)

Guest post: A/B testing Give landing pages with Google Optimize

There are a bunch of testing tools out there, but for this article, we’re going to focus on using Google Optimize. It’s free and integrates with the rest of Google’s marketing suite, which is pretty fantastic if you’re already using Google Analytics or Google Tag Manager.

Another guest post for December! This time I’m covering A/B testing with Google Optimize. Kudos to the team at Give for the opportunity. If you’re looking for a donations plugin for WordPress, you gotta check em out.

Guest post: Finding content ideas with data-driven topic planning.

My December guest posting marathon continues! This week my article on coming up with topic ideas using data went live.

If you know where to look, coming up with a list of topics doesn’t take much time at all. The data is already at your fingertips.

Between the five data sources and my action item recommendations, you can pull together a content calendar covering an entire year. 😉

Kudos to the folks at Data Driven Labs for the opportunity. Appreciate it!

Guest post: A content creation challenge for 2018.

I’m continuing my run of December guest posts with a look ahead to 2018.

From WP Fanatic:

Now is a great time to start thinking ahead to our social media and SEO plans for 2018. That way we can roll into January with at least a rough idea of what we want to do in the year.

For myself: I want to create for the sake of creation across a bunch of platforms.

The post goes on to look back at the hurdles I’ve faced over the last ten years. From there, I set out new objectives for 2018.

Specifically:

  • Writing: Publish a new post or page each week. Perform keyword research to choose topics that have clear search intent behind them. Over time this builds up my website as a library of useful content. (Who knows, a self-published eBook might come out of it…?)
  • Guest Blogging: Reach out and search for guest posting opportunities. Publish one guest post per week. Schedule posts well in advance so there’s plenty of lead time to write, edit, and submit the post. (I’m currently scheduled into February.)
  • Email Newsletter: Publish one email newsletter per week. Curate content from elsewhere and provide commentary on it. Include exclusive content, like a video, that’s only available to newsletter subscribers.
  • Podcasting: Produce one podcast episode per week. 30 minutes long. Transcribe the audio and publish the transcript on a website so it’s indexed by Google.
  • YouTube: Produce one YouTube video per week. 15 minutes long. Transcribe the audio and publish on a website so it’s indexed by Google.
  • Snapchat: Produce one Snapchat story per week. (I have no idea what I’m doing here, but I’m determined to learn how to use this platform.)
  • Instagram: Produce one Instagram story per week. Post at least one new image per day.
  • Facebook: Host one livestream per week. 30 minutes long. Transcribe the audio and publish on a website. Embed the Facebook Live video.
  • Twitter: Take part in one Twitter chat per week. Produce one original Twitter video per week.
  • Quora: Answer one question per week. (I’m certain I can smash this goal but I can’t guarantee that I’ll do it each week.)
  • Medium: Publish one original article per month.
  • LinkedIn: Publish one original article per month.
  • Alignable: Respond to one question per day. (FYI: Alignable is like a social network for local small businesses.)
  • Meetups: Host one meetup per month. Publish the takeaways in a blog post.
  • Eventbrite: Host one workshop per month. Create an accompanying worksheet. Record the session. Publish the takeaways in a blog post.

That’s the what, but I still need to figure out the how.

I’ll have more to share in January as I start documenting everything. 🙂

Featured image by Matthieu Comoy on Unsplash

New guest post: Content trends & opportunities in 2018

My second guest post of December is up: Ten content trends and opportunities for small businesses in 2018.

Excerpt:

We’ve talked about the importance of written content and strong visuals for years. But there’s still a lot of opportunity for growth in those areas.

This is especially true when you consider how many small businesses don’t even have a website.

So, as I look ahead to 2018, I’m not only looking for emerging trends. I’m also looking at the untrendy stuff and the opportunities that exist around them.

There’s a lot of upside for web developers, creative professionals, and small businesses to come together in 2018.

Small business owners need help with content for their sites, and web developers need help with content for their clients.

Creatives — writers, designers, video producers, photographers, illustrators — should consider building services around that, IMO.

Kudos to Kim Doyal for the chance to write for The WP Chick. Really enjoyed working on this one.

My first guest post for December.

I’ve started to develop a framework for creating content. It covers seven steps in total, but for today, I’d like to focus on the first half of it: ReachTeach, and Sell.”

I’m on a guest posting binge for December. My first post is up, thanks to the fine folks at iNovate Marketing.

It covers the first three steps of the content creation framework I started developing for WordCamp Hamilton 2016.

The framework has evolved since then, and I plan to flesh it out a lot further in 2018. 🙂