Where the customer journey can fall apart.

We realized early that you can have all the tactics in the world but if they hit your homepage and your homepage is bad, it’ll go to shit. If users sign up and you don’t have them doing anything useful after that, it’ll go to shit. If they go through onboarding and your onboarding sucks, it’ll go to shit. If you get it all right, they’ll become a happy customer, at which point your new obsession becomes keeping them. If you don’t keep them, they’ll either leave or go to another customer which means, again, it’ll go to shit. If there’s one point you should take from this, it’s that you have to work very, very hard to stop it all from going to shit.

Source: From signed-up to satisfied – Inside Intercom

Emphasis mine. There are so many points in the customer journey where everything can just fall apart.

10-step product launch checklist

I’ve put together a 10-step launch plan to help you (and I) stay cool, calm, and collected while coordinating a launch. This plan should give you the tools to make the experience the best for you and your team, and help contribute to the success of the launch.

Source: Stay cool, calm, and collected when launching products – Medium

Kudos to Hailey Coleman at Shopify for putting this together.

Need an idea? “Solve your own problems.”

My ad­vice to those of you who are still look­ing for an idea is to solve a prob­lem that you your­self have. Then you’ll know it’s some­thing at least one per­son re­ally wants. And when you’re part of the tar­get mar­ket, you’ll have in­sights about it that you wouldn’t oth­er­wise.

Source: Jessica Livingston’s Pretty Complete List on How Not to Fail · The Macro

Not to mention that you’ll be far more motivated to make it work. 🙂