“Branding” is not a singular project.

I know that “branding” is not a singular project. Being a brand is kind of like being a rapper. Not a lot of rappers are loved because of their name and their first album. People love rappers because they put together a body of work over a period of time that they continuously find themselves connecting with.

Source: Design Director Alex Center Got a Masters in Branding at Coca-Cola – 99U

I also really like the follow-up statement to this:

Every single thing you do, every album, every tour, every tweet, and every decision you make, amounts to people either loving you and wanting to be a part of your orbit or not.

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