Big brands are trying to hide their big-ness.

The most recent ad campaign on TV for Budweiser is pointing out as loudly as it can, “We brew this stuff in America!” The subtext: it’s “local” even though a Belgian company owns it and reaps the profits.

Source: The Future is Giants Pretending to Be Small – chrisbrogan.com

To which I respond,

“Then let’s support the businesses that are actually small and local.

Sure, it’s an ideal — I’m a fan of IKEA and I have no shame about that — but there are many opportunities to buy local instead. Farmers markets, for example, or craft shows around the holidays.

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