Be the place that offers something challenging and smart.

The quality threshold for content keeps dropping, making it easier than ever to stand out if you write smart content. Be the place that offers something challenging and smart. Borrow principles and trends from corollary industries and see if you can make them work for your own. Find ideas that have stood the test of time and apply them to your own strategy.

via 11 thought leaders on the future of content marketing (Airtable)

Sometimes we gotta borrow from the past as we plan for the future.

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