Stop using the word “authentic”.

There are plenty of popular marketing terms that irritate me (“subject-matter experts,” “micro-moments,” “thought leadership”), but “authentic” bothers me the most. While crappy buzzwords are usually just convoluted ways of saying simple things, “authentic” is especially problematic because of its hollowness. Marketers frequently use it in a way that’s either meaningless or contradictory.

Source: Why We Stopped Using the Word ‘Authentic’ – The Content Strategist

Marketers ruin everything.

Internal vs. External Communities

I’ve been thinking about different types of communities lately. In particular, different types of communities that a business or organization would be involved with. Generally speaking, a community is a group of people that have something in common, right? So imagine you’re running a business. You have customers. You have employees. Maybe you even have investors. … Keep reading…

Coding is the new frontier of blue-collar work.

These sorts of coders won’t have the deep knowledge to craft wild new algorithms for flash trading or neural networks. Why would they need to? That level of expertise is rarely necessary at a job. But any blue-collar coder will be plenty qualified to sling Java­Script for their local bank. That’s a solidly middle-class job, and middle-class jobs are growing: The national average salary for IT jobs is about $81,000 (more than double the national average for all jobs), and the field is set to expand by 12 percent from 2014 to 2024, faster than most other occupations.

Source: The Next Big Blue-Collar Job Is Coding | WIRED

Agreed. “Coding” can apply to a very, very broad range of roles.