ads.txt

I’m diggin’ the new ads.txt initiative from IAB:

The mission of the ads.txt project is simple: Increase transparency in the programmatic advertising ecosystem. Ads.txt stands for Authorized Digital Sellers and is a simple, flexible and secure method that publishers and distributors can use to publicly declare the companies they authorize to sell their digital inventory.

I found out about this via Google’s Doubleclick for Publishers documentation:

Use of ads.txt is not mandatory, but is highly recommended. The ads.txt file can help you protect your brand from counterfeit inventory that is intentionally mislabelled as originating from a specific domain, app, or video. Declaring authorized sellers can help you receive more advertiser spend that might have otherwise gone toward counterfeit inventory.

While I’m not doing much ad management these days, I think it’s valuable to look at both sides of the (current) ecosystem, at what’s happening on both the publisher and advertiser side of things.

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