There are a bunch of testing tools out there, but for this article, we’re going to focus on using Google Optimize. It’s free and integrates with the rest of Google’s marketing suite, which is pretty fantastic if you’re already using Google Analytics or Google Tag Manager.
Another guest post for December! This time I’m covering A/B testing with Google Optimize. Kudos to the team at Give for the opportunity. If you’re looking for a donations plugin for WordPress, you gotta check em out.