The iPhone was an impossible product.

Ten years in and the full potential of the iPhone still hasn’t been fully tapped. No product in the computing age compares to the iPhone in terms of societal or financial impact. Few products in the history of the world compare. We may never see anything like it again — from Apple or from anyone else.

Source: Daring Fireball: Perfect Ten

I recently switched back to Android after using an iPhone for a couple of years. I prefer the Android ecosystem, probably because I’m so plugged into everything Google.

But Android wouldn’t be where it is without the clarity of purpose that the iPhone introduced us to: a device to replace all your other devices.

On the Microsoft (and Samsung) side of things, I dig where they’re going with Continuum and DeX. Plugging your phone into a terminal and using a full screen and mouse and keyboard? I love it. But I’m a geek who enjoys these sorts of things. And I don’t think that much of the rest of the world feels the same way about it.

And so again I come back to Apple and the iPhone and the magic that Steve Jobs unveiled ten years ago on that stage. iPod. Phone. Internet. Entertainment. Communication. Information. All in your pocket at all times.

Content marketers are not publishers.

Content marketers should never make the mistake of treating their blog like a true editorial publication. Here’s what I mean by that and why it matters.

Content marketing teams usually don’t have the people or the resources to operate like the New York Times, nor should they attempt it. Publications have missions. Blogs—at least ones run by content marketers—are ultimately designed to support other business objectives, i.e. make a return for the company over a long period over time.

Getting that return means approaching content with a refined strategy. You can get more for your money if you treat your blog like a continuously growing library of content. So few people read blogs in the same way they used to read a daily paper.

Courtesy of Jimmy Daly’s free five-day content marketing course. Emphasis mine.


The Meeker Report is an effective piece of content marketing.

So, all of this is to say that I encourage you to read the full report. And I encourage you to trust the actual stats on the actual graphs. But take the report for what it is — an extremely effective piece of content marketing, promoting the trends and interests of a company selectively invested in the space.

Source: The Carefully Sculpted Reality of the Meeker Trends Report

(Insert comment here about “everything is marketing”.)

One is always better than zero.

The moral of the story is that one is always better than zero. It’s better to get 1 view than zero because you were waiting for your “big break.” Big breaks don’t often exist. Lebron became an all star player after 10 years in the gym. Nothing happens overnight.

Source: Why 1 View is Everything – Gary Vaynerchuk – Medium

Keep moving forward. Small steps. Increments. Bite by bite.

I have to constantly remind myself of this because I like to think big and dream big.

But the big stuff, the stuff that could be — the destination, the outcome, the endgame — comes after the little stuff.

I’m trying to get pumped about the little stuff more often. So rather than visualizing the end result, I’m trying to visualize the work that needs to be done to take the next step forward.

In other words: Instead of thinking about what the big project will look like when it’s done, I’m thinking about the next task that will move the project closer to completion.

Want audience engagement? Don’t be an expert.

If you want to engage an audience, if you want your message to stick, then to move from the posture or the tone of an expert to an experienced learner suggests you’re a learner, you’re trying to figure things out, I’m a learner, I just happened to be a little bit more experienced. I just happen to be five feet in front of you, on the same journey.

Source: Expertise can disconnect you quickly. Choose Vulnerability.