Consumers like email.

“As it turns out, consumers like email just as much as marketers. A new survey from Marketing Sherpa reveals that most consumers like getting promotional emails every week. A vast majority (91 percent) of U.S. adults say they like getting promotional emails from companies they do business with. Of those, 86 percent would like monthly emails and 61 percent would like them at least weekly.”

via Why Email Marketing is Still in Style — And Thriving — Medium.

Say what you mean, and say it nicely.

Early in my career, I used to worry too much about the rules and the formality of writing. I wanted everything to be perfect, so I overwrote. I wish someone had said to me: “Don’t worry so much about the rules. Just say what you mean, and say it nicely.”

via Advice on Marketing and Writing from Kate Kiefer Lee of MailChimp – GatherContent: A blog about content strategy and development.