@andymci

Word Of Mouth = Safe, Fun, and Worthwhile

Being really good is merely the first step. In order to earn word of mouth, you need to make it safe, fun and worthwhile to overcome the social hurdles to spread the word….

Make something powerful for the few.

“Often, we get sidetracked when we forget about “smallest possible.” If you make the audience you’re initially serving too big, you will dilute the very thing you set out to make, avoid critical…

Other People’s Moments

“The fact that the frequency of these interesting moments appears to be ever-growing and increasingly easy to find does not change the fact that your attention is finite. Each one you experience, each…

Brooklyn, this Bud’s for you.

“Now Budweiser is back with something called “This Bud’s for Brooklyn.” As you may know, Brooklyn was once Mecca for hipsterdom. Sure, many “real” hipsters now consider it, ya know, kinda sorta played…

The web is edgeless.

“Edgelessness is in the web’s structure: it’s comprised of individual pages linked together, so its structure can branch out forever.” via The Web’s Grain by Frank Chimero.

Operating like an artist in the flow.

I work best when I’m in a state of flow. For me, a state of flow exists when I’m quickly hopping between tasks. I’ve tried “eliminating distractions” and blocking pages and limiting my…

Don’t sacrifice quality for speed.

“The driving force behind designing in the browser is the desire to improve the speed at which we design and build websites in a responsive world where we can present our work to…